SEO services for local business. Our integrated multi-channel search engine optimization strategy will establish long-term organic traffic, placing your business in front of relevant local customers who are ready to buy your products or services.
What is SEO?
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in the “organic” or “free” search engine result pages (SERP). Search engines such as Google, Bing and Yahoo show users relevant content based on keywords they enter during their search. In addition, there are several on-page and off-page factors that influence your position in the SERP.
In-Depth Site Audit
Our SEO process starts with an in-depth site audit of on-page and off-page elements to determine the overall health of your website. Next, we analyze the results and deliver a full report that outlines optimization recommendations and any technical issues that are discovered. Furthermore, this audit serves as a baseline to measure the success of your SEO campaign. Are you ready to get started with search engine optimization and experience highly engaged visitors to your site?
Search engine competition is fierce, but it’s also a huge opportunity to level the playing field and compete with larger businesses. A competitors analysis provides valuable information about their strengths and weaknesses. By evaluating your competitors keywords, backlinks and content, we learn what’s working for them, and use it to your strategic advantage. During the analysis, we discover keywords that your competitors are ranking for. Furthermore, we examine their backlink profile to uncover link building opportunities that you can take advantage of. Overall, an in-depth competitors analysis will provide the framework needed to position your site above the competition.
As of January 2018, search engine market leader Google, processed over 11 billion search queries in the United States. With this in mind, we perform extensive keyword research to identify actual search terms that your target audience is using. Our keyword selection is based on expert analysis of search volume, competition and relevance to your business. Additionally, we find related search terms to further optimize your content for topical relevance. As a result, search engines will better understand what your content is about, increasing your chances of ranking well. Overall, high quality content paired with keywords that align with your audience, will provide long-term highly targeted traffic.
Link Building + Content Marketing
High quality backlinks or “inbound links” from other websites that are topically relevant to your business, will considerably increase your sites ranking position. In order to earn good backlinks, relevant shareable content should be published to your site on a regular basis. Our approach is to methodically pair SEO link building efforts with high-quality linkable content. We begin by confirming the popularity of a topic, with tools such as BuzzSumo and Google Trends, to assure that content ideas will perform well and earn natural backlinks. The types of content we recommend are blog articles, infographics and videos, which can easily be shared across social media, thus increasing visibility and the probability of being linked to.
Local SEO and Google Maps Marketing
A recent study shows that internet users prefer search engines to find a local business. In addition, mobile phone users are more likely to call a business that is displayed in the top search position or local map.
Google Maps SEO Optimization
If you’re a business or service provider, establishing your presence in the Google local search and map pack is essential and it will earn you new customers that are ready to buy. We use local maps optimization best practices that effectively send all the right signals to search engines, and as a result, your business methodically moves up higher in the search rankings. Overall, your business will gain long-term traffic from buyers searching for goods and services in your area, enabling your business to thrive in the local economy.
Consumers spend time reading online reviews before deciding where to make a purchase. This is why it’s so important to monitor your online reviews and protect your business reputation. We closely monitor review websites and send alerts when new reviews are posted, so that you can quickly respond to your customers’ concerns, or simply thank them for their positive review.
Local Search SEO Reporting
Our powerful local SEO dashboard delivers a clear view into your site performance. We deliver accurate local reporting for keyword rankings, domain authority, citations, reviews & ratings, social media and GMB. With this data in hand, you can react quickly to changes and surpass the competition!
Social Media Citations
Social media provides a competitive edge for your business. We recommend our Social Media Marketing services for setting up social profiles that are optimized for local business. Additionally, we manage social accounts, adding high quality shareable content to encourage engagement, resulting in powerful social signals, boosting your local ranking.
Free SEO Checkup Tool
The Page One Click on-site SEO checkup tool crawls your website and checks for issues related to content, code, images, links, accessibility and more. A prioritized report is then delivered to you with details about how to fix any issues detected.
Get your Free SEO Checkup